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DIGITAL MARKETING
INSIGHTS AND MORE

Create Stronger Connections with LinkedIn Live

November 3, 2020

By Seth Bronstein

YouTube is the second largest search engine in the world after Google itself, and caters to 2 billion monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm. Sure, not everyone has the need to start a YouTube channel, but the numbers are pretty compelling if you want to get your brand in front of that audience.

While search priority can be divided into two basic factors, engagement and SEO, there is a lot that goes into the YouTube algorithm to push videos in front of viewers. Understanding these needs can put into place a strong strategy for your channel, and help determine what videos should be created and shared for maximum return.

Your audience & competition

One of the first things for any advertising platform is to define your audience. Although YouTube is no different in this aspect, because it is a social platform the landscape of competition can vary.

Take for example a food brand. While they may be competing against other food brands during a TV commercial or magazine ad, on YouTube their videos are competing against thousands of professional cooks and at-home makers who are all vying for more viewers and subscribers. Researching and understanding every type of competitor for your business can help you understand what content is already out there, and what part of that engages your audience the best.

Analyzing ranking & engagement

As we mentioned earlier, ranking can really come down to two things: engagement and SEO. YouTube wants to give fresh, exciting content to viewers that they’ll want to watch, and using a complex algorithm is how it is determined. While views is the top determination for their algorithm, followed by likes and subscribers, every element can play a part. Here is a breakdown of things to consider:

Engagement

  • Individual videos: While video views is the number one factor, YouTube also takes into account likes/dislikes, comments, video duration and estimated watch time
  • Full channel: Other factors include overall channel views, average views per day (channel and video), subscribers and channel comments.
  • SEO/Technical

  • Keywords: Research should be done to ensure the best keyword match and amount for titles, descriptions and tags.
  • Length: Length of any copy areas, including descriptions, tags and titles for channels and videos can also play a role in determining ranking.
  • Power in numbers: The number of domain links, embedded links, channel videos and days since publication are all accounted for in YouTube’s algorithm.
  • Increasing subscribers & views

    While video views are the most important factor for YouTube, for new players in the game other things need to stay in focus to get that viewership up.

    Things like paid media, contests, website embeds, links from other social platforms or partnerships can all help push viewers to your videos without YouTube’s algorithm helping out. Once on your channel or video, it’s good to crosslink to your other content with end cards and thumbnails; or simply asking viewers to comment, like and subscribe can increase viewership organically.

    Another important aspect is to stay engaged as a brand, to really build a community with your viewers. Viewers and subscribers will notice if you’re always asking for comments but never giving responses in return.

    Here are some questions to ask to keep engagement top of mind:

  • Do we have a face for these videos?
  • Are we communicating with our audience/asking for feedback in comments?
  • Do we ask viewers to like/subscribe?
  • Are we talking about future content to get subscribers coming back?
  • Have we found partnerships with other channels/influencers?
  • Are we consistent with content/showing things subscribers want?
  • Nurturing engagement requires developing a community of loyal return visitors, meaning that strategy and questioning should be constantly reassess. Top YouTubers don’t stay at the top without keeping attune to their audience needs, analyzing their channel and video analytics, and making changes as needed. Keeping on top of these things will help your brand presence grow on YouTube, keep subscribers engaged, and help the platform share your content with new audience members.

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    Advantages of Hiring Digital Marketing Agency

    Advantages of Hiring Digital Marketing Agency

    Whether you’re just starting a business, or you’ve been running one for years, you know how important marketing is. In today’s digital world, digital marketing is likely one of your most valuable assets.

     

    You probably think that you have more control of your business strategy and execution by hiring an in-house marketer instead of outsourcing to a digital marketing agency. 

    Or,

    You know what you want to achieve but don’t know-how.

     

    Access to Skills you Need

     

    Gain the benefits of an entire team of marketer, strategists, designer, writer, lead generator expert, social media expert, and SEO expert in one team. Each one of those experts has significant experience with their specific skills. They know what works and what doesn’t. 

     

    Cost-Effective

     

    Outsourcing to a Digital Marketing agency allows you to reach out to the skills and expertise your company needs only when you need them. Which gives you more control of your budget compared to hiring a permanent employee with the skills set that you don’t need constantly and consistently. 

    You set your budget and expectation, and the digital agency will handle the rest.

     

    Specialized Sets of Tools

     

    Keeping up with the latest tools, software, and hardware is part of their job. If you are a small business, buying those expensive tools that you can’t even maximize the use can overwhelm your budget.

    Or if you decided to purchase marketing software, you might need to train your employees how to use it.

    An agency has the resources to ensure that its employees are ready for a new set of tools to use and how to use it effectively for your business growth.

     

    Fresh Perspective

     

    Your in-house team deals with every aspect of your business every day, so it’s easy to get stuck on small details.

    Digital agencies work with a wide variety of industries and marketing professionals. They are constantly learning and developing innovative marketing techniques. They have data and statistics to back up their strategies so you don’t have to rely on guesswork. 

    They may be able to provide small adjustments that will make a huge impact on your business.

     

    Give your Business a Space to grow

     

    Scalability is a key advantage of outsourcing.

    This degree of flexibility allows your in-house employees to focus on the core activities of the business while also giving you more control over your marketing budget. 

     

    We’ve got you Covered

     

    Armed with the latest tools, knowledge, and expertise about the world of Digital Marketing, we at Blueprint Institute are dedicated to create, build and grow your online blueprint!

     

    Advantage of Digital Marketing Tools

    Advantage of Digital Marketing Tools

     

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    Web Designer vs. Web Developer

    Web Designer vs. Web Developer

     

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    Why you Should Implement web design SEo

    Why you Should Implement web design SEo

     

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    Sample

    Sample

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    Digital Advertising with LegitScript and NABP

    The Blog

    DIGITAL MARKETING
    INSIGHTS AND MORE

    Digital Advertising with LegitScript and NABP

    November 3, 2020

    By Seth Bronstein

    YouTube is the second largest search engine in the world after Google itself, and caters to 2 billion monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm. Sure, not everyone has the need to start a YouTube channel, but the numbers are pretty compelling if you want to get your brand in front of that audience.

    While search priority can be divided into two basic factors, engagement and SEO, there is a lot that goes into the YouTube algorithm to push videos in front of viewers. Understanding these needs can put into place a strong strategy for your channel, and help determine what videos should be created and shared for maximum return.

    Your audience & competition

    One of the first things for any advertising platform is to define your audience. Although YouTube is no different in this aspect, because it is a social platform the landscape of competition can vary.

    Take for example a food brand. While they may be competing against other food brands during a TV commercial or magazine ad, on YouTube their videos are competing against thousands of professional cooks and at-home makers who are all vying for more viewers and subscribers. Researching and understanding every type of competitor for your business can help you understand what content is already out there, and what part of that engages your audience the best.

    Analyzing ranking & engagement

    As we mentioned earlier, ranking can really come down to two things: engagement and SEO. YouTube wants to give fresh, exciting content to viewers that they’ll want to watch, and using a complex algorithm is how it is determined. While views is the top determination for their algorithm, followed by likes and subscribers, every element can play a part. Here is a breakdown of things to consider:

    Engagement

  • Individual videos: While video views is the number one factor, YouTube also takes into account likes/dislikes, comments, video duration and estimated watch time
  • Full channel: Other factors include overall channel views, average views per day (channel and video), subscribers and channel comments.
  • SEO/Technical

  • Keywords: Research should be done to ensure the best keyword match and amount for titles, descriptions and tags.
  • Length: Length of any copy areas, including descriptions, tags and titles for channels and videos can also play a role in determining ranking.
  • Power in numbers: The number of domain links, embedded links, channel videos and days since publication are all accounted for in YouTube’s algorithm.
  • Increasing subscribers & views

    While video views are the most important factor for YouTube, for new players in the game other things need to stay in focus to get that viewership up.

    Things like paid media, contests, website embeds, links from other social platforms or partnerships can all help push viewers to your videos without YouTube’s algorithm helping out. Once on your channel or video, it’s good to crosslink to your other content with end cards and thumbnails; or simply asking viewers to comment, like and subscribe can increase viewership organically.

    Another important aspect is to stay engaged as a brand, to really build a community with your viewers. Viewers and subscribers will notice if you’re always asking for comments but never giving responses in return.

    Here are some questions to ask to keep engagement top of mind:

  • Do we have a face for these videos?
  • Are we communicating with our audience/asking for feedback in comments?
  • Do we ask viewers to like/subscribe?
  • Are we talking about future content to get subscribers coming back?
  • Have we found partnerships with other channels/influencers?
  • Are we consistent with content/showing things subscribers want?
  • Nurturing engagement requires developing a community of loyal return visitors, meaning that strategy and questioning should be constantly reassess. Top YouTubers don’t stay at the top without keeping attune to their audience needs, analyzing their channel and video analytics, and making changes as needed. Keeping on top of these things will help your brand presence grow on YouTube, keep subscribers engaged, and help the platform share your content with new audience members.

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    Social Listening Amidst Disorder

    The Blog

    DIGITAL MARKETING
    INSIGHTS AND MORE

    Social Listening Amidst Disorder

    November 3, 2020

    By Seth Bronstein

    YouTube is the second largest search engine in the world after Google itself, and caters to 2 billion monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm. Sure, not everyone has the need to start a YouTube channel, but the numbers are pretty compelling if you want to get your brand in front of that audience.

    While search priority can be divided into two basic factors, engagement and SEO, there is a lot that goes into the YouTube algorithm to push videos in front of viewers. Understanding these needs can put into place a strong strategy for your channel, and help determine what videos should be created and shared for maximum return.

    Your audience & competition

    One of the first things for any advertising platform is to define your audience. Although YouTube is no different in this aspect, because it is a social platform the landscape of competition can vary.

    Take for example a food brand. While they may be competing against other food brands during a TV commercial or magazine ad, on YouTube their videos are competing against thousands of professional cooks and at-home makers who are all vying for more viewers and subscribers. Researching and understanding every type of competitor for your business can help you understand what content is already out there, and what part of that engages your audience the best.

    Analyzing ranking & engagement

    As we mentioned earlier, ranking can really come down to two things: engagement and SEO. YouTube wants to give fresh, exciting content to viewers that they’ll want to watch, and using a complex algorithm is how it is determined. While views is the top determination for their algorithm, followed by likes and subscribers, every element can play a part. Here is a breakdown of things to consider:

    Engagement

  • Individual videos: While video views is the number one factor, YouTube also takes into account likes/dislikes, comments, video duration and estimated watch time
  • Full channel: Other factors include overall channel views, average views per day (channel and video), subscribers and channel comments.
  • SEO/Technical

  • Keywords: Research should be done to ensure the best keyword match and amount for titles, descriptions and tags.
  • Length: Length of any copy areas, including descriptions, tags and titles for channels and videos can also play a role in determining ranking.
  • Power in numbers: The number of domain links, embedded links, channel videos and days since publication are all accounted for in YouTube’s algorithm.
  • Increasing subscribers & views

    While video views are the most important factor for YouTube, for new players in the game other things need to stay in focus to get that viewership up.

    Things like paid media, contests, website embeds, links from other social platforms or partnerships can all help push viewers to your videos without YouTube’s algorithm helping out. Once on your channel or video, it’s good to crosslink to your other content with end cards and thumbnails; or simply asking viewers to comment, like and subscribe can increase viewership organically.

    Another important aspect is to stay engaged as a brand, to really build a community with your viewers. Viewers and subscribers will notice if you’re always asking for comments but never giving responses in return.

    Here are some questions to ask to keep engagement top of mind:

  • Do we have a face for these videos?
  • Are we communicating with our audience/asking for feedback in comments?
  • Do we ask viewers to like/subscribe?
  • Are we talking about future content to get subscribers coming back?
  • Have we found partnerships with other channels/influencers?
  • Are we consistent with content/showing things subscribers want?
  • Nurturing engagement requires developing a community of loyal return visitors, meaning that strategy and questioning should be constantly reassess. Top YouTubers don’t stay at the top without keeping attune to their audience needs, analyzing their channel and video analytics, and making changes as needed. Keeping on top of these things will help your brand presence grow on YouTube, keep subscribers engaged, and help the platform share your content with new audience members.

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    How to Find and Reward Loyal Customers

    How to Find and Reward Loyal Customers

    The Blog

    DIGITAL MARKETING
    INSIGHTS AND MORE

    How to Find and Reward Loyal Customers

    November 3, 2020

    By Seth Bronstein

    YouTube is the second largest search engine in the world after Google itself, and caters to 2 billion monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm. Sure, not everyone has the need to start a YouTube channel, but the numbers are pretty compelling if you want to get your brand in front of that audience.

    While search priority can be divided into two basic factors, engagement and SEO, there is a lot that goes into the YouTube algorithm to push videos in front of viewers. Understanding these needs can put into place a strong strategy for your channel, and help determine what videos should be created and shared for maximum return.

    Your audience & competition

    One of the first things for any advertising platform is to define your audience. Although YouTube is no different in this aspect, because it is a social platform the landscape of competition can vary.

    Take for example a food brand. While they may be competing against other food brands during a TV commercial or magazine ad, on YouTube their videos are competing against thousands of professional cooks and at-home makers who are all vying for more viewers and subscribers. Researching and understanding every type of competitor for your business can help you understand what content is already out there, and what part of that engages your audience the best.

    Analyzing ranking & engagement

    As we mentioned earlier, ranking can really come down to two things: engagement and SEO. YouTube wants to give fresh, exciting content to viewers that they’ll want to watch, and using a complex algorithm is how it is determined. While views is the top determination for their algorithm, followed by likes and subscribers, every element can play a part. Here is a breakdown of things to consider:

    Engagement

  • Individual videos: While video views is the number one factor, YouTube also takes into account likes/dislikes, comments, video duration and estimated watch time
  • Full channel: Other factors include overall channel views, average views per day (channel and video), subscribers and channel comments.
  • SEO/Technical

  • Keywords: Research should be done to ensure the best keyword match and amount for titles, descriptions and tags.
  • Length: Length of any copy areas, including descriptions, tags and titles for channels and videos can also play a role in determining ranking.
  • Power in numbers: The number of domain links, embedded links, channel videos and days since publication are all accounted for in YouTube’s algorithm.
  • Increasing subscribers & views

    While video views are the most important factor for YouTube, for new players in the game other things need to stay in focus to get that viewership up.

    Things like paid media, contests, website embeds, links from other social platforms or partnerships can all help push viewers to your videos without YouTube’s algorithm helping out. Once on your channel or video, it’s good to crosslink to your other content with end cards and thumbnails; or simply asking viewers to comment, like and subscribe can increase viewership organically.

    Another important aspect is to stay engaged as a brand, to really build a community with your viewers. Viewers and subscribers will notice if you’re always asking for comments but never giving responses in return.

    Here are some questions to ask to keep engagement top of mind:

  • Do we have a face for these videos?
  • Are we communicating with our audience/asking for feedback in comments?
  • Do we ask viewers to like/subscribe?
  • Are we talking about future content to get subscribers coming back?
  • Have we found partnerships with other channels/influencers?
  • Are we consistent with content/showing things subscribers want?
  • Nurturing engagement requires developing a community of loyal return visitors, meaning that strategy and questioning should be constantly reassess. Top YouTubers don’t stay at the top without keeping attune to their audience needs, analyzing their channel and video analytics, and making changes as needed. Keeping on top of these things will help your brand presence grow on YouTube, keep subscribers engaged, and help the platform share your content with new audience members.

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    Read This Before Trying Headless CMS

    Read This Before Trying Headless CMS

    The Blog

    DIGITAL MARKETING
    INSIGHTS AND MORE

    Read This Before Trying Headless CMS

    November 3, 2020

    By Seth Bronstein

    YouTube is the second largest search engine in the world after Google itself, and caters to 2 billion monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm. Sure, not everyone has the need to start a YouTube channel, but the numbers are pretty compelling if you want to get your brand in front of that audience.

    While search priority can be divided into two basic factors, engagement and SEO, there is a lot that goes into the YouTube algorithm to push videos in front of viewers. Understanding these needs can put into place a strong strategy for your channel, and help determine what videos should be created and shared for maximum return.

    Your audience & competition

    One of the first things for any advertising platform is to define your audience. Although YouTube is no different in this aspect, because it is a social platform the landscape of competition can vary.

    Take for example a food brand. While they may be competing against other food brands during a TV commercial or magazine ad, on YouTube their videos are competing against thousands of professional cooks and at-home makers who are all vying for more viewers and subscribers. Researching and understanding every type of competitor for your business can help you understand what content is already out there, and what part of that engages your audience the best.

    Analyzing ranking & engagement

    As we mentioned earlier, ranking can really come down to two things: engagement and SEO. YouTube wants to give fresh, exciting content to viewers that they’ll want to watch, and using a complex algorithm is how it is determined. While views is the top determination for their algorithm, followed by likes and subscribers, every element can play a part. Here is a breakdown of things to consider:

    Engagement

  • Individual videos: While video views is the number one factor, YouTube also takes into account likes/dislikes, comments, video duration and estimated watch time
  • Full channel: Other factors include overall channel views, average views per day (channel and video), subscribers and channel comments.
  • SEO/Technical

  • Keywords: Research should be done to ensure the best keyword match and amount for titles, descriptions and tags.
  • Length: Length of any copy areas, including descriptions, tags and titles for channels and videos can also play a role in determining ranking.
  • Power in numbers: The number of domain links, embedded links, channel videos and days since publication are all accounted for in YouTube’s algorithm.
  • Increasing subscribers & views

    While video views are the most important factor for YouTube, for new players in the game other things need to stay in focus to get that viewership up.

    Things like paid media, contests, website embeds, links from other social platforms or partnerships can all help push viewers to your videos without YouTube’s algorithm helping out. Once on your channel or video, it’s good to crosslink to your other content with end cards and thumbnails; or simply asking viewers to comment, like and subscribe can increase viewership organically.

    Another important aspect is to stay engaged as a brand, to really build a community with your viewers. Viewers and subscribers will notice if you’re always asking for comments but never giving responses in return.

    Here are some questions to ask to keep engagement top of mind:

  • Do we have a face for these videos?
  • Are we communicating with our audience/asking for feedback in comments?
  • Do we ask viewers to like/subscribe?
  • Are we talking about future content to get subscribers coming back?
  • Have we found partnerships with other channels/influencers?
  • Are we consistent with content/showing things subscribers want?
  • Nurturing engagement requires developing a community of loyal return visitors, meaning that strategy and questioning should be constantly reassess. Top YouTubers don’t stay at the top without keeping attune to their audience needs, analyzing their channel and video analytics, and making changes as needed. Keeping on top of these things will help your brand presence grow on YouTube, keep subscribers engaged, and help the platform share your content with new audience members.

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    Fundamentals of Data Visualization

    Fundamentals of Data Visualization

    The Blog

    DIGITAL MARKETING
    INSIGHTS AND MORE

    Fundamentals of Data Visualization

    November 3, 2020

    By Seth Bronstein

    YouTube is the second largest search engine in the world after Google itself, and caters to 2 billion monthly users. This makes it the second most-preferred platform for watching among 18-34 year olds, with 70% of views determined by YouTube’s own recommendation algorithm. Sure, not everyone has the need to start a YouTube channel, but the numbers are pretty compelling if you want to get your brand in front of that audience.

    While search priority can be divided into two basic factors, engagement and SEO, there is a lot that goes into the YouTube algorithm to push videos in front of viewers. Understanding these needs can put into place a strong strategy for your channel, and help determine what videos should be created and shared for maximum return.

    Your audience & competition

    One of the first things for any advertising platform is to define your audience. Although YouTube is no different in this aspect, because it is a social platform the landscape of competition can vary.

    Take for example a food brand. While they may be competing against other food brands during a TV commercial or magazine ad, on YouTube their videos are competing against thousands of professional cooks and at-home makers who are all vying for more viewers and subscribers. Researching and understanding every type of competitor for your business can help you understand what content is already out there, and what part of that engages your audience the best.

    Analyzing ranking & engagement

    As we mentioned earlier, ranking can really come down to two things: engagement and SEO. YouTube wants to give fresh, exciting content to viewers that they’ll want to watch, and using a complex algorithm is how it is determined. While views is the top determination for their algorithm, followed by likes and subscribers, every element can play a part. Here is a breakdown of things to consider:

    Engagement

  • Individual videos: While video views is the number one factor, YouTube also takes into account likes/dislikes, comments, video duration and estimated watch time
  • Full channel: Other factors include overall channel views, average views per day (channel and video), subscribers and channel comments.
  • SEO/Technical

  • Keywords: Research should be done to ensure the best keyword match and amount for titles, descriptions and tags.
  • Length: Length of any copy areas, including descriptions, tags and titles for channels and videos can also play a role in determining ranking.
  • Power in numbers: The number of domain links, embedded links, channel videos and days since publication are all accounted for in YouTube’s algorithm.
  • Increasing subscribers & views

    While video views are the most important factor for YouTube, for new players in the game other things need to stay in focus to get that viewership up.

    Things like paid media, contests, website embeds, links from other social platforms or partnerships can all help push viewers to your videos without YouTube’s algorithm helping out. Once on your channel or video, it’s good to crosslink to your other content with end cards and thumbnails; or simply asking viewers to comment, like and subscribe can increase viewership organically.

    Another important aspect is to stay engaged as a brand, to really build a community with your viewers. Viewers and subscribers will notice if you’re always asking for comments but never giving responses in return.

    Here are some questions to ask to keep engagement top of mind:

  • Do we have a face for these videos?
  • Are we communicating with our audience/asking for feedback in comments?
  • Do we ask viewers to like/subscribe?
  • Are we talking about future content to get subscribers coming back?
  • Have we found partnerships with other channels/influencers?
  • Are we consistent with content/showing things subscribers want?
  • Nurturing engagement requires developing a community of loyal return visitors, meaning that strategy and questioning should be constantly reassess. Top YouTubers don’t stay at the top without keeping attune to their audience needs, analyzing their channel and video analytics, and making changes as needed. Keeping on top of these things will help your brand presence grow on YouTube, keep subscribers engaged, and help the platform share your content with new audience members.

    Share this post:

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